Google’s search app for iOS is right this moment introducing a function that may maintain customers looking the online, as a substitute of exiting again to their homescreen to use other cellular utility. The app is being up to date to embody a “related content” part that may seem on the backside of the online pages you go to whereas utilizing the Google app.
That is, for those who search for a subject on Google, then faucet to read an article about that topic, the app might supply suggestions of other associated articles when you’ve completed. These suggestions seem on the backside of the app’s interface, beneath the “G” button, however they aren’t seen as you’re scrolling down to read the web page you’ve landed on.
Instead, the bar will solely seem whenever you’ve completed studying and have begun to scroll again up. And even then, the associated articles are nonetheless partially hidden – you possibly can see the heading “People Also View” and a few of the headlines, however you have got to really swipe up on this Google bar to see the suggestions in full.
You can then swipe horizontally via the listing of associated articles that seems, and faucet on these you need to read.
If you might be digging into a subject, it could possibly be straightforward to soar via the assorted suggestions to maintain studying extra. But typically, a Google search is about discovering a really particular reply – and associated articles doesn’t work nicely for that.
For instance, for those who search for the Mars Rover, you’re in all probability searching for details about that specific rover – not simply area exploration info typically. But Google’s associated articles counsel you read in regards to the Opportunity Rover, the Mars Exploration Program Director, or the Santorini Panorama. That’s not essentially going to provide help to along with your unique search question.
That’s not to say there aren’t occasions whenever you fall into one of these Google Search holes, the place you retain studying extra content material as one factor leads to one other. But usually, Google searches aren’t about getting misplaced on the internet – they’re about getting a solution. Even Google itself understands this, which is why it constructed out its Knowledge Graph to present “instant answers” proper on the prime of its search outcomes.
Google says this alteration is about making it simpler to “explore and discover content” whereas looking the online, nevertheless it additionally has the facet impact of protecting customers in its app longer. And that has an affect on Google’s backside line, as Google can show extra adverts to internet searchers after they don’t depart its app.
The change is rolling out right this moment to the Google app on iOS.