Today hell didn’t freeze over, however one thing outstanding occurred. Microsoft and AWS introduced they were working on a project together.

Project Gluon is an open supply, deep studying mission for constructing, deploying and managing machine studying fashions. It’s value noting that AWS and Microsoft compete fiercely in the cloud market. In reality, they every have synthetic intelligence toolkits that they’re attempting to promote prospects, yet on this occasion they noticed it of their mutual greatest curiosity to work collectively as a substitute of competing.

That my mates is the energy of the cloud at work. It forces corporations that when barricaded themselves behind proprietary stacks to work collectively despite themselves. Surely, they might moderately stay awake with the enemy, however being when being frenemies is in the greatest curiosity of each events, apparently they’re prepared to do it.

We’ve seen some unusual alliances in the cloud earlier than. Remember when Microsoft and Salesforce joined forces simply a few years after suing one another? That was an odd couple, for positive. The relationship may have cooled a bit since Satya Nadella appeared onstage at Salesforce’s Dreamforce Conference in 2015, however the two corporations proceed to work collectively when it is sensible for patrons.

Marc Benioff and Satya Nadella. Photo: Marc Benioff

And in the cloud it’s all about the prospects. Just yesterday at the BoxWorks, Box’s annual buyer convention, there was Aaron Levie up on stage with Scott Guthrie, Executive Vice President of the Cloud and Enterprise group at Microsoft, all joking and chummy and asserting how nicely the two product units work collectively.

Box CEO Aaron Levie with Scott Guthrie, Executive Vice President of the Cloud and Enterprise group at Microsoft. Photo: Bloomberg/Getty Images

It’s simple to neglect that Box made its title in round 2009 with billboards on Route 101 in California asserting how a lot better Box was than Microsoft Sharepoint. Levie made a degree of slaying Microsoft each time he could. Yet right here we’re at the moment and the two are on stage collectively, and the corporations work fairly intently with each other now.

Photo: Box

The cloud has a humorous manner of driving corporations collectively as a result of it’s all about the buyer in the cloud. The subscription mannequin forces distributors to place prospects first and they demand interoperability with their instruments.

The days of going to an organization for a single stack of software program are gone. Companies might use Salesforce for CRM, Microsoft Office 365 for his or her workplace suite, Box for content material administration and AWS for cloud infrastructure — and they need all of it working collectively with out a number of fussing and expense.

That could be why AWS and Microsoft teamed up on machine studying frameworks at the moment. Simply as a result of it is sensible for his or her prospects and if it is sensible for the prospects,  they will do it — whether or not deep down they actually wish to or not.

Featured Image: Eric Lowenbach/Getty Images

Source link