Apple’s Thanksgiving ad this yr teaches us that if all of us placed on AirPods, we are going to transport ourselves proper right into a Stranger Things-esque world — minus the monsters and the grime — crammed with ballet and sexy lighting. Then, by pirouetting by the use of the streets and selecting lint off strangers’ jackets, we, too, can uncover love. (That is, until the Sam Smith monitor ends.)
The music video ad is a weird, practically literal interpretation of Sam Smith’s “Palace,” moreover as an alternative of the girl’s head being crammed with ruins, it’s crammed with romantic spotlights and a great deal of wild gymnastics.
While it doesn’t encourage me to give Apple $159 for a pair of electrical toothbrush head-like ear gear I would positively lose in the snow if I had been to strive to dance like that, the video might make others fall beneath the spell of the spending-crazed trip magic: