Home / Mobile / NYX Professional Makeup brings virtual reality makeup tutorial to select stores
NYX Professional Makeup brings virtual reality makeup tutorial to select stores

NYX Professional Makeup brings virtual reality makeup tutorial to select stores

With social media, it’s now easier than ever to entry a broad fluctuate of makeup tutorials — full with information on exactly which merchandise are getting used. To take the experience to the next diploma, NYX Professional Makeup has formally rolled out its virtual reality makeup tutorial in partnership with Samsung Gear VR in select stores.

The “Impossibly NYX Professional Makeup” experience permits you to watch makeup tutorials by three completely completely different magnificence vloggers. Using the Gear VR Controller, viewers can select completely completely different merchandise getting used contained in the tutorial to examine additional information.

NYX confirmed Digital Trends an illustration of the tutorials using Samsung Gear VR. In the beginning, you’re requested to fill out your elementary information and reply a quick survey about your pores and pores and skin kind. You’re then greeted by three completely completely different makeup vloggers — Kristen Leanne, Mykie, and Karen Sarahi Gonzales — and will select which tutorial you’d like to experience based totally on the completely completely different seems to be like each one has to present.

Using the controller, you might swipe over one of the three vloggers to examine additional about their social media following and see a preview of the finished look. As you watch the tutorials, you’ll see each product float all through the show in entrance of you — offering you with an up shut look along with particulars like pricing and precise names.

But the tutorial is filmed a bit differently than these you might be used to seeing on Instagram or YouTube. Rather than capturing shut up, they sit farther once more at a desk whereas nonetheless explaining the tactic and making it additional informative.

Our favorite attribute was the facility to pause the tutorial to zoom in on the completely made-up face. Using the controller, you might even see components of the look in further aspect comparable to eye shadow and contouring. Once you’re carried out, you might then select to head once more to the tutorial to find yourself the rest of the look.

NYX’s launch into the experience space with the help of Samsung isn’t a major for makeup producers. Last month, MAC Cosmetics launched its private magnificence mirror with the help of ModiFace’s AR experience. Rather than bodily trying on makeup, shoppers can use the mirror to preview what a specific product would seem like.

With the NYX VR experience, shoppers can use it to preview a number of kinds of seems to be like which will be potential with NYX makeup merchandise. Since you’re already throughout the retailer, you might then merely purchase the exact merchandise to create the equivalent look.

The “Impossibly NYX Professional Makeup” is presently obtainable to be utilized in select stores. It will even roll out all through your entire mannequin’s retail locations all by means of 2018.





Like what you read? Follow us on Facebook, Follow us on Twitter, Follow us on Instagram and Subscribe by means of FeedBurner.


Enter your email correspondence deal with:

Delivered by FeedBurner

Check Also

LG is reportedly ditching the G7 and starting over from scratch

LG is reportedly ditching the G7 and starting over from scratch

LG’s CEO issued the order correct after CES. The yr of 2018 has been an …