Apple Surpasses Samsung to Lead Worldwide Smartphone Market in Q4: IDC
IDC by way of its Worldwide Quarterly Mobile Phone Tracker revealed complete of 403.5 million smartphone items have been shipped through the fourth quarter, ensuing in a 6.3 p.c decline in contrast to 430.7 million items shipped in the identical quarter of 2016. For the complete yr, almost 1.5 billion items shipped, displaying an year-on-year dip of lower than 1 p.c, the analysis agency mentioned. The prime purpose for the quarterly decline is taken into account to be the drop in shipments particularly in developed markets, together with China and the US, the place customers did not largely favor to improve to the most recent technology of high-priced flagship units.
But however the drop in the whole shipments, Apple acquired the management crown. IDC considers that the launch of the iPhone 8, iPhone 8 Plus, and that iPhone X largely contributed to Apple’s success in the fourth quarter. However, the iPhone maker did expertise a slight lower in year-on-year shipments, 1.3 p.c to be precise, with the iPhone cargo volumes reaching 77.3 million items in the final quarter. The firm additionally reportedly noticed a small year-on-year achieve of merely zero.2 p.c, with 215.8 million items shipped in the complete yr 2017. “Apple continues to prove that having numerous models at various price points bodes well for bringing smartphone owners to iOS,” the analysis agency mentioned in its report.
With the marginal development of Apple, Samsung went down to the second place with reported shipments of 74.1 million items in the fourth quarter, down 4.4 p.c in contrast to the 77.5 million items in the identical quarter of 2016. Throughout the yr, the South Korean firm is claimed to have shipped 317.3 million items, up 1.9 p.c from the 311.4 million shipments in 2016. IDC says that Samsung has managed to stay on high by way of “thick and thin” in spite of dealing with collective strain from Chinese gamers and Apple, and the failure of Galaxy Note 7. Moreover, the Galaxy S9 launch, which is going down at MWC 2018 in Barcelona later this month, could even assist the corporate win over each new and present prospects this yr.
Apart from the market leaders, Huawei, Xiaomi, and Oppo retained their positions in the top-five smartphone distributors in the worldwide market. Huawei continued to maintain the quantity three place with shipments of 41 million items, down 9.7 p.c from the 45.4 million shipped in the fourth quarter of 2016. Xiaomi, however, emerged as the one vendor in the highest five to see a rise in items shipped in the fourth quarter. The Chinese large additionally managed to greater than double its market share to 7 p.c from 3.3 p.c over Q3 the earlier yr. Contrarily, Oppo dropped one place in the fourth quarter and took the fifth spot with complete shipments of 27.4 million items in the fourth quarter.
“Many high-profile companies offered their widest product portfolio ever in hopes of capturing a greater audience. Meanwhile, brands outside the top 5 struggled to maintain momentum as value brands such as Honor, Vivo, Xiaomi, and OPPO offered incredible competition at the low end, and brands like Apple, Samsung, and Huawei maintained their stronghold on the high end,” mentioned Jitesh Ubrani, Senior Research Analyst, IDC.