As far as sales figures go, this final quarter wasn’t completely rosy for Apple. During at present’s earnings report, the firm posted sales of 77.3 million iPhones, down slightly below one million from this time final 12 months.

Of course, that 78.2 million determine from 2017 represented a brand new file for the firm. It’s additionally value noting that this fiscal quarter was solely 13 weeks, versus final 12 months’s 14, which little question contributed to the total decline. 

But Wall Street nonetheless anticipated one other improve, up to 80.2 million telephones for the quarter, as the firm added a 10th anniversary flagship to the line. In spite of that disappointment, Apple truly noticed a 13-percent bump in revenue for Q1 2018, thanks in no small half to the indisputable fact that the iPhone X represents a big value premium over the iPhone 8 and previous fashions. The common value per iPhone is ~$40 greater than it was this time final 12 months.

The value premium hasn’t stopped the iPhone X from topping Apple’s personal sales charts, both. An evaluation of the business not too long ago singled out the high-end handset as the high promoting cellphone for the holidays, in spite of failing to hit some business objectives. Today Apple added that the X has been the best-selling iPhone mannequin since launch.

“We’re thrilled to report the biggest quarter in Apple’s history, with broad-based growth that included the highest revenue ever from a new iPhone lineup,” Tim Cook says in a press launch tied to this night’s information. “iPhone X surpassed our expectations and has been our top-selling iPhone every week since it shipped in November.”

Cook additionally notes that the firm’s total energetic put in machine base simply hit 1.3 billion.

Likely the firm is nonetheless viewing all of this disappointment, but nonetheless a web constructive. After all, revenue is actually the backside line right here, even when the optics of a sales dip aren’t as cheery. Apple’s shifted to a brand new sales mannequin, and even when the iPhone X wasn’t a wild success by each metric, the firm’s demonstrated that persons are prepared to pay $999+ for a premium smartphone expertise.


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