Lenovo’s IFA 2017 Yoga PCs Lineup to Launch in India Around Diwali
Chinese expertise large Lenovo is betting large on the premium tag with introduction of a brand new sequence of ‘Yoga’ PCs which are slated to hit the Indian market in the course of the festive season.
The launch of the products, an indication the corporate is increasing its premium portfolio, was introduced on the annual IFA present in Berlin on Friday.
The Yoga 920 – a convertible laptop computer – priced over $1,399 (roughly Rs. 1.22 lakhs) will hit markets worldwide from October and is anticipated to be out there in India throughout Diwali, an official mentioned in Berlin.
However, the corporate is but to announce the launch date and value for the Indian market.
Weighing 1.37kg, the Windows 10 working system-powered PC has a long-range voice-activated assist, a Lenovo Active Pen 2 stylus, a biometric fingerprint reader for fast log-ins, with an in-built digicam.
The second gadget – Yoga 720 – (12 inch) is a 2-in-1 convertible weighing 1.15kg, with costs beginning at $649 (roughly Rs. 42,000).
Lenovo has additionally announced the launch of ‘Miix 520’ – which includes a removable 12.2-inch display, priced $649 onwards. The detachment characteristic permits the PC to be used as a standalone pill PC.
Ken Wong, President of Asia Pacific and Senior Vice-President at Lenovo Group instructed PTI that the Indian market is shifting in direction of extra premium merchandise.
“The market is actually moving towards more premium. We actually see more growth from the premium side of the market. On the premium side, I think there are a couple of things coming up (for India),” Wong mentioned right here.
According to analysis agency IDC, Lenovo held a 16.9 % market share in the general conventional PC market in India in the course of the April-June 2017 quarter, occupying the third spot after HP and Dell.
Lenovo has also unveiled a 5.2-inch water resistant Moto X4 smartphone. Powered by 2.2GHz octa-core Qualcomm Snapdragon 630 processor, the gadget might be out there worldwide at EUR 399 (roughly Rs. 30,300).
“For consumers who refuse to compromise, the stunning glass metal-designed 5.2-inch Moto X4 features an innovative dual rear camera system for the latest in advanced imaging. An adaptive low and light selfie cam will always present you in the best light,” mentioned a product information.
But the present stopper for the Lenovo camp right here was the ‘Star Wars : Jedi Challengers‘ app-based augmented actuality (AR) gadget.
Aimed at Star Wars followers, the gadget provides an actual combating expertise the lightsaber towards the menacing Star Wars villains like Kylo Ren, Darth Maul, Darth Vader and the others.
The product comes as an unique tie-up between Disney and Lenovo. The AR gadget might be out there from October in the US and choose international locations at an estimated value of EUR 249.
With its ‘Different is Better’ tagline, Lenovo mentioned it sees lot of potential in the gaming enterprise globally and it’s also turning into one of many dynamic segments in India.